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Did Nokia Change Its Logo?

Nokia, a brand with a long history, has revised its visual brand identity by changing its logo. You can read an article on how Nokia's new icon suggests strategic changes on Reuters. Written by Supantha Mukherjee, this piece says that Nokia has announced a roadmap describing how it will switch to a new company logo.

Meanwhile, Quartz has extended the coverage of Nokia changing its logo by comparing it with Kia's logo revamp that confused everyone, which introduced legibility issues in another article published by Ananya Bhattacharya on 27 February 2023, elaborating on how Nokia wants to move away from its public perception as a mobile manufacturer.

Nokia's CEO Explains Its Future Vision

Pekka Lundmark, the Chief Executive Officer at Nokia, echoed identical sentiments in two separate interviews with Reuters and Bloomberg. According to Pekka's remarks, Nokia wants to become a leader in networks and industrial digitalization.

This legendary brand, known for introducing durable and reliable phones, will now prioritize empowering the wireless communication businesses with next-gen 5G telecommunication equipment.

How Did the Social Media React to Nokia's New Logo in 2023?

Nokia tweeted a brief video clip on 26 February 2023. By 27 February, it earned 301,800 views, 1,642 likes, 304 quote tweets, and 486 retweets. This tweet also linked to an article describing the significance of visual brand identity revisions at the Mobile World Congress 2023 (MWC2023), an event in Barcelona from 27 February to 2 March 2023. If you like, you can watch the videos in this YouTube playlist to learn about MWC23.

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