How to Revive, Update, or Repurpose Your Old and Inactive Blog
Starting a blog is great for expressing yourself. But life can get busy. Therefore, many bloggers end up with an old, inactive, or dormant blog sitting without any new posts or visits for years.
All is not lost, though.
Why? Because you can bring it back to life. This post will explain how to revive old blog projects on Blogspot or Blogger.com and make them shine again.
How Can You Revive Your Old, De-Indexed Blog? Top 7 Tips
1. Revisit Your Purpose: Examine Old vs. New Blogging Goals
Take a moment to rethink why you started blogging. What was your niche back then? Today, how have you changed your content creation methods? Is your niche still relevant? Does your audience’s interest match your topics?
If you modify the content on the inactive blog to target new topics and audiences, how will the other users react?
Clarifying your purpose of publishing blog posts makes it easier to revive or refresh old blog content with newer ideas.
Also read: The Fear of Blogging
2. Audit Your Existing Posts: Are There High-Quality Posts?
Go through your older content. Fix broken links, outdated facts, and poor formatting. This process not only helps update old blog posts but also improves your readers’ experience.
If a post feels irrelevant, consider rewriting or merging it with a related topic.
At the same time, figure out how to improve search engine indexing for your high-quality posts that lost ranking or got de-indexed due to outdated info and overall blogging inactivity.
Also check: When I Tried Microsoft Bing's Image Creator
3. Refresh the Design and Layout: Older Themes Must Go Away
A new look can make your blog feel modern. Choose a clean template on Blogger.com. Add readable fonts, engaging images, and easy-to-use navigation. Even an old inactive or dormant blog can look brand-new with a simple design update.
Improve the white space. Remove the design elements that slow the loading of your Blogger website.
Watch out for styling conflicts. Test your pages on different devices and browsers for design and user experience audit.
See also: Properties of a Focused Mind
4. Optimize for Search Engines: Adopt the Current Best Practices
Search engine optimization (SEO) is essential, but older ways will seldom serve you well. Today, you must use keywords naturally and responsibly in your titles and posts.
Did you properly set the meta descriptions? What about the alt text for images?
Following the best practices will enhance the SEO for old blogs. That is why you must study and apply new practices. Doing so will surely help Google find your revived blog content. Remember, small SEO changes can make a big difference.
A blog post from 2020: SEO or Freestyle Writing - a Difficult Choice
5. Promote Your Revived Blog: Social Media Is Your Savior
Share your updated blog posts on social media. Moreover, you must join blogging groups and comment on similar blogs to get noticed. An old, inactive, or dormant blog can gain new traffic only if you actively promote it.
Do not underestimate the power of social media and user-generated content (UGC) in comment sections. The “nofollow” links from those channels are also vital for a healthy backlink profile.
6. Plan a Posting Schedule: Content Calendars Exist for a Reason
Consistency matters. Believe it or not, even one blog post a week keeps your blogspot active. You can use tools like Google Calendar or Blogger’s scheduling feature to plan ahead.
Since regular posting helps revive old blog projects and builds audience trust, create content calendars in MS Excel, Google Sheets, or LibreOffice Calc. They offer more means to track and adjust the published and drafted content.
From experienced content specialists like me to top marketing leaders at global firms, every creator needs a content calendar.
Unrelated: Hope, Growth Mindset, and Fake Positivity
7. Keep Updating Over Time: Never Back Down Unless...
Do not stop after the first refresh. Continue to update old blog content every few months. Ongoing updates ensure your old inactive or dormant blog stays relevant and visible.
Keep learning about top SEO tips for reintroducing your old blogs and improving your reach.
Just be careful about not spending too much energy on relaunching or refreshing your past content, especially if you have better-performing new blog projects.
You might also like: The Four Learning Styles with Use Cases
That’s It for Now
Reviving your blog will feel overwhelming at first. That also implies you will benefit more from small, consistent steps. Sometimes, you need to edit the mentioned statistics to add the current records.
Other cases where refreshing the content becomes crucial involve broken links and irrelevant posts.
Yes, today, your blogspot might have no noteworthy presence on the World Wide Web. However, before deciding to keep ignoring it, see if you can bring it back to life without hurting your other, more promising blogging sites.
